Awards
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We are overjoyed to share that Oscar the Octopus has been awarded three Gold Awards at The Essential Baby Awards 2025 — Best Baby Comforter, Best Baby Sensory Product, and Best Gift.
For our debut entry, this recognition is truly extraordinary, and we couldn’t be prouder that Oscar has captured the hearts of parents, experts, and judges alike.
The judges praised Oscar for being “far more than just a cuddly toy” — highlighting his unique blend of science, sensory design, and emotional wellbeing.
Weighted embrace – gently mimicking the reassuring touch of a resting hand
Thoughtful colour choice – deep reddish-orange, one of the first colours newborns can see
Sensory detailing – ultra-soft textures, smooth tentacle undersides, and umbilical cord-inspired front tentacles to comfort little ones from day one
Meaningful design – every detail rooted in continuity, calm, and connection
At just £24, Oscar was also recognised as offering “excellent value for money”, making him a truly special and thoughtful gift.
What the Judges Said:
“Oscar the Octopus completely charmed us — a comforter with true purpose and intention behind every design decision. The story behind Oscar, the sensory detailing, the weighted design… it all adds up to something genuinely special.”
— Mimi Tibber, Founder & Industry Expert
“This is an exceptional sensory tool. The contrasting textures, colour choice, and gentle weight all contribute to soothing regulation and emotional comfort. Oscar will support not just newborns, but children needing calm and reassurance well beyond infancy.”
— Sensory & Early Development Specialist, Panel Judge
“Oscar feels so much more than a toy. The weight gives him a calm, reassuring presence that I think both me and my baby felt. I love that he’s bright, soft, and meaningful — such a clever idea.”
— Amanda, Parent Panel Member & Mama to Eloise (4 weeks old)
Thank you
This achievement means so much to us, but it wouldn’t have been possible without you — our wonderful community of parents and families who believe in Oscar’s story and purpose.
We created Oscar the Octopus to bring babies comfort, connection, and calm, and winning these awards reinforces everything we hoped he could be.
Thank you for welcoming Oscar into your homes and hearts.